The traditional communication means and technologies for businesses has mainly included telephone, television, newspapers and magazines. Moreover, business managers rely on a wide range of communication technologies in order to perform their duties. It has been stressed that “managers spend about 80 percent of their time – 6 hours and 24 minutes if every eight-hour day – in direct communication with others, whether on the phone, in meetings, via e-mal, or in individual conversations” (Boone and Kurtz, 2010, p.296). The success of a business entity largely depends on the level of communication with the various stakeholders of the business, the choice of tools selected to conduct the communication, the content of the message being communicated, as well as, the manner in which the communication is conducted. The main purpose of communication technology is to facilitate effective communication between individuals or group that are physically distant from each other. The definition of communication technology has been proposed as “electronic systems used for communication between individuals or groups” (QFinance, 2011, online). Communication has been defined as “the transmission of information and meaning from one individual or group to another” (Guffey and Almonte, 2010, p.6).
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